About Freddie Harrel

“You are not only one person! But dozens, hundreds of personalities! But boy you might never meet all of them! We try so hard to fit into boxes, that we end up suppressing some of what we are and end up living the wrong lives.

I believe that all these personalities need to be discovered, explored and channeled, for more self-love, happiness and confidence! I use style as a tool to bring them out, let me show you how fun and life-changing things can get…”




Oh hi there!

My name is Freddie Harrel, but you might have met me as I go by Frankie when I started my blog in the summer of 2013.

I was born in Paris but have been a fellow Brit at heart since London stole my heart 5 years ago! Since then I’ve been a digital strategist in the fashion industry, then a personal stylist and blogger until I added confidence consulting to my bow this year.

See, I haven’t always felt confident or comfortable in my own skin. Throughout the past few years and as I transitioned from a teenager to a woman, I got closer to my femininity. How could I start to experience and love the person I would see in the mirror, make her as bold and strong as I wanted her to be? Fashion appeared to me as a weapon of massive confidence. But I quickly went back to the drawing board. Everywhere around me, on social media, TV or in my everyday life, the idea of fashionable, the idea of beautiful seemed to be about how sexy you could be. I started to dress according to what I had gathered but grew even more insecure. All of a sudden, I began to think that I had to squeeze myself into tight and revealing outfits to be perceived as an interesting, lovable, and beautiful woman. The problem wasn’t about looking sexy, but about sexy not being how I wanted to dress everyday. I also realised that there was so much more I wanted to be perceived as, and my dress code would just distract the attention from it. I decided to go on a quest for that girl, I would track her, find her, and bring her out. I started with my style and decided to stop caring what people would think. I would go for these bright colours that would always catch my eye, for these mansy brogues and trousers to channel my inner boy, for metallic and shiny prints to reveal my part-time cosmic super hero self, and for this big fuzzy hair which picks up on my bubbly and witty self.

Freddie. Unleashed.

From there, the rest followed. I was in tune with myself, so this new team was invincible. First, I realised how curious and creative I was, this girl in the mirror looked bold, strong and crazy. I wasn’t as formal or conservative as I thought I was so I needed to adjust the rest of my life and go after my dreams. I left my career in banking then in digital marketing to go with fashion, a career which looked perfect for me. It was risky but I was unleashed and could not be stopped. Stronger and bolder, I could then improve the relationships in my life and surround myself with the right people.

Fashion was the start but not the end. As women, we’re often meant to believe that we are weak. But we are so strong and resourceful, our only weakness is to not know it. We are tamed, we are leashed, therefore can’t perceive our power and our potential.

I host various talks, public and corporate workshops around style and confidence, to empower women to embrace a deeper self-exploration of the hundreds of personalities that make them, to finally come out as their true-self. But there’s more about that here.

I also blog about my style, as a way to take you through my always on-going self-exploration journey. I keep on meeting new Freddies these days; let me introduce them to you! I love a good feminist rant too!

Enjoy the content of the blog like a nice cup of tea, have a look at our workshops and sessions and book your way to your unleashed self. I’m looking forward to meeting her.


Freddie x

Comments (3)
  1. Stephanie February 17, 2017 at 12:19 am

    Freddie, I want to say that I’m very grateful for all of this, and for you being you because the lines you wrote up there, about you finding yourself and finding who you are inside is something I’m going through right now. I’m trying to find myself. I also really love style, and I’m looking for a way to express it too. Thank you for making me see that I am who I am, and that there is nothing wrong with being who I want to be.

    • Freddie February 18, 2017 at 4:13 pm

      And thank you for taking the time to leave such a sweet comment and feedback! It’s a tough journey, isn’t it? Yet, so uplifting and fun if we don’t get distracted by all the stupid expectations society throw our way! There’s absolutely nothing wrong with being who you are, that’s almost my daily mantra because it’s sometimes really hard to remember! So thanks for reminding me, and good luck on your journey my darling xxx

  2. Julia kerin November 13, 2017 at 5:01 pm

    Just read about you in yesterday’s Style magazine so looked at your website. Loved what you said about being kind. I think kindness makes the world go round. Love is so often selfish and destructive and the most important thing is to be kind to yourself. This has been a revelation to me, just finished reading Louise L Hay’s book You can heal your life. She has affirmations which are like your mantras. The transformative power of words is something I had not appreciated. If you tell yourself you are beautiful and strong then that becomes your truth. Why do so many of us struggle with that? Far easier to find fault with ourselves!

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