I started this blog after being practically brainwashed by my soon to be husband (tick tock, tick tock) to take the leap. It was a miserable summer, I had spent most of it feeling half alive.

There was a long string of sleepless nights, tormented by vicious panic attacks making me long for a hole to hide in for a couple of decades. I’m not too sure what it was exaclty, but I had never felt so consistently depressed.

Now I like to see it as part of a healing process, the puss which needs to come out before you can start to scar. I haven’t stopped vividly pursuing happiness ever since, it must have been worth it then. But part of it was definitely the fact that I hated my job, with a passion.

I was working in fashion but in digital marketing, which I quickly grew to dislike. I wanted to work closer with clothes instead of just selling them, so the boy pushed me to start the blog and he wouldn’t take no for an answer. I would always find excuses, we’ve all at times found comfort in our misery, refusing to seek for new ways toward happiness, because as much as we hate the situation we’re in, it’s the situation we know.

I would always say if I was to start a blog, it would have to look flawless from day 1, as a way to please the never satisfied perfectionist in me; but I didn’t have a decent camera so it couldn’t work. The boy came back one day with a DSLR: “now what?” . Don’t get me wrong, I love to put up a fight, but I know to choose my battles too.

Then Frankie appeared to be the solution to my other favourite excuse: No way I’m ridiculing myself on the Internet. Frankie would take the critics, while Freddie would sit back with a glass of red whispering “B*tch I told you so”. Yeah, we do talk to each other, it’s like a hair salon in there!

So the blog quickly became our weekend hobby. We’d explore spots of London, giggling and snapping outfits away. The boy is still the one taking all my photos, it’s our thing. And unless I really don’t have the choice, I want to keep it that way. It’s also the reason why I sometimes don’t post for a while, because we have to work around his busy schedule and also because we have weekends where we can’t honestly be bothered to take photos. But if you want massive grins, you need to put my naughty rascal behind the camera!

This shoot really reminds me of one of the first we took on the banks of the Thames. Except that my sandals were not sinking into the mud the first time around. But eh, free foot spa, a lady never minds a freebie. And you know I can’t get enough of stripes so this duo had to tag along on this little trip to Hammersmith. The boy kept calling me Friday, don’t expect everyone, especially not my mum, to be down with the frayed way of life. Plus, Friday is a very cool dude if you ask me (and if you turn a blind eye to cannibalism).

And if I wasn’t busy being swallowed by Hammersmith’s moving sand, I would have paired this co-ord with a pair of bright heels for an evening outing, or with a pair of metallic brogues for a comfy weekday commute.And of course a bright lippy to give my smile this Colgate effect 🙂 AS YOU DO.

Forehead kisses,

Freddie x

Outfit details:

– Top: Urban Outfitters
– Trousers: Urban Outfitters
– Sandals: Similar here














By Freddie

Paris-born, London-based All smiles sass bag, personal stylist, confidence consultant & Top UK fashion blogger. I help women claim their confidence and power back through workshops and videos. Frankie's not my name.

Comments (5)
  1. Erica J August 14, 2015 at 10:11 pm

    I follow you on instagram and naturally had to bop on over here to read the entire post… I love it! I especially like the fact that you pushed through all the what-ifs and came out on top. Besides, the cute fit and fab hair doesn’t hurt 🙂 xoxo – Erica J. at

  2. Jessi Malay August 14, 2015 at 10:55 pm

    Love this whole look! Great style and smile.

    XO, Jessi

  3. Vicky U. August 17, 2015 at 3:12 pm

    Thank you for sharing your story!!! This post sounds all too familiar. About a year ago, I went through the same thing–job I hated, which resulted in so many other issues including sleepless nights, nightmares and everything else you mentioned. Finally, shortly before my 30th birthday (1 month ago) I decided life was too short and I refused to wake up 30 feeling miserable. I took a leap of faith and resigned from my job. I am still unveiling my true passion, but it’s well worth the journey. I write all of this to say keep being fearless!!! Wishing you more years of success!

    And yes to our hubbys who push us!!!! 🙂

    -IG: @vuzuh

    • Frankie August 25, 2015 at 12:14 pm

      Thank you very much my lovely!!! And congratulations for taking the big leap! It must feel SO GOODS! Tough journey eh? I know I feel lost sometimes but I’m so happy I went for my passion and just like you, I’m still unveiling it 🙂 xxx

  4. marshah August 22, 2015 at 11:45 pm

    So glad you found a genuine man and interest to get you to the Blessed place you are now. Congratulations to you both, health, wealth and success:)))))))

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