Hi guys,

Usual apologies coming your way. Sorry for my lack of posts but, not really sorry because this time off work was beyond blissful! I got to regroup, sleep and eat tons!

But I’m back now and would like to start off by wishing you guys an amazing new year! As I look back at 2014, I have plenty of things to feel grateful for and it starts with you, my uber cool readers/followers – I really want to thank you all for your never ending support, kind words and encouragements. Social media is a tricky one, it’s useful in so many ways but devastating in many others. It’s amazing that I get to share a bit of my world with you guys but I find Instagram an avid source of complexes and unproductive introspection. For example, I’ve come to realise that I come across super confident, but I am not. If anything, I’m the total opposite. But I’d love to thank you again because thanks to you, I feel so much stronger, confident and validated despite my quirks and my taste for anything unflattering, in a world where we promote blatant sexiness more and more. But don’t get me started on that!

Actually do, please do. Let’s make this post my new year toast and the photos can be the sparkly complementing the 1st post of 2015. Whatchathink?!

I started this blog, pushed by my boyfriend and friends. But I was so shy and insecure, and most of all, I felt too vain for wanting to post photos of me online and felt too arrogant for thinking that I had interesting enough things to say that people would actually read. But I still went for it, with another name. I’m not called Frankie, my name is Frederique Tietcheu, people mostly call me Fred or Freddie and Frankie was my alter ego. Frankie is the wild girl in me, she’s fearless, she’s fierce, she’s strong, she’s not shy but really brave. So I thought that if I’d used a different name, it would actually give me more freedom in my speech, I would, indeed, feel freer to write and take photos, as people would only get to criticise Frankie and not Freddie. Sounds bonkers but it really helped me to start the blog.

So I’m a bit weird like that but let me tell you something I’m not. I’m not sexy, at all. I simply don’t have the right attitude, I don’t have it in me – when I try to act sexy, it just doesn’t work, I look like I’m having a stroke. So my style, in a sense, has to reflect that. Or you attract the wrong kind of attention. Why dress sexy if you can’t back it up? I used to dress so much sexier, but it didn’t work for me. I’m way too uncool and uptight, so started to feel trapped in my bodycon dresses. What I’m trying to get at is that sexy is heavily promoted. We spend 10 minutes on Instagram and we’re constantly confronted with where do we stand on the sexiness scale. Think pout and cleavage inducing selfies, belfies and the list goes.

The most popular girls on social media are the vixens, the sexiest among us, they ooze glam and confidence. So when I started the blog, I really thought I wouldn’t find an audience with my peg trousers, my oversized shirts and bright trainers. Of course you have amazing girls like Solange, Julia Sarr Jamois, Susie Bubble and more, I’m in no way trying to say that I’m a pioneer in anything but they didn’t earn their reputation with their style but more with the rest of the strong artistic content they produce. Whereas I came with my style only at first, sort of tip-toeing my way in the blogosphere. But you made me feel so valid in 2014 that I want to work harder this year and produce better content. You told me my voice was okay so I’m going to speak up even more!

Because in the end, all I really want is to empower us women. I want us to own our sexiness and define it for ourselves without listening to what our macho and sexist society has to say about it, I want us to reappropriate ourselves and fashion will be one of our weapons. By exploring our creativity and the craziest corners of our minds, we gain this awareness about who we really are and what we are really capable of. If I’m lucky enough to help you feel freer with your style, to help you explore your creativity more so you can go back to your everyday life feeling stronger and more determined, then we’re all winning. Some of you told me I helped them with the aforementioned, well I want to do it more and better in 2015!

Thank you for everything my darlings, let’s work and make 2015 ours!


Frankie xxx

– Jacquard top: ASOS Black
– Jacquard trousers: ASOS Black
– Socks: Topshop
– Brogues: Zara





By Freddie

Paris-born, London-based All smiles sass bag, personal stylist, confidence consultant & Top UK fashion blogger. I help women claim their confidence and power back through workshops and videos. Frankie's not my name.

Comments (19)
  1. Sisiwasabi January 9, 2015 at 4:43 pm

    I have discovered your blog through Huffpost, I must say you are a beauty and I LOVE LOVE LOOOVE your style, it is so unique and colorful and bubbly, at the same time all pieces you show are really affordable! Keep on, dear! I wish you a wonderful 2015 and thanks for being an inspiration.

  2. Iselin Mathilde January 10, 2015 at 12:06 am

    You are fantastic! And so inspiring. Love your style. I agree with the “sexy factor”. But if you take it away, what´s left? Classy, quirky, outstanding – three compliments I would much rather hear than “sexy”. Sexy does not equal great style, it´s just sexy. Boring! Keep up the good outfits, the fantastic words and your joyful smile! It´s contagious 🙂

  3. Summer Read January 10, 2015 at 4:36 pm

    Thank you so much for sharing this with us, I find this really relatable. This is such an inspirational & well written post, so thank you! Wishing you all the best for 2015!
    Summer xx

  4. Yea January 11, 2015 at 9:05 pm

    That was an awesome post. One I think alot of women can relate to.


  5. Claudia January 12, 2015 at 6:32 am

    I’m scared to say but this made me a bit teary….Most fashion blogs make you feel even more insecure. Yours had lots of impact on me because 2014 has been a journey of acceptance of myself. I discovered your blog a few months ago.It was the final push. I allready started to change my wardrobe. My husband actually advised me to buy shoes like you and wear it with my newest dress instead of heals…so Im getting my first colorful sneakers! So thank you for not being another fashionista in a dress impossible to move in.

    • Frankie January 13, 2015 at 9:24 am

      Oh Claudia! Your comment made me teary.. I’m so happy I could inspire you and I totally understand how long the journey of acceptance can be, I’m not done with mine and I’m not sure I will ever be. Well done for the trainers, you’ll see they’re really addictive ahah

  6. Kb January 12, 2015 at 8:48 am

    Ahhh this is why I’m so glad to discover your blog in the past year, hopefully we can meet up soon!

  7. Deb January 12, 2015 at 12:45 pm

    Hello ! I would like to comment in english but right now I’m too tired to make efforts so I’ll continue in french.

    Je lis tout ça et je me dis que tu ne parles pas de moi parce que je n’ai jamais pris la peine de laisser de commentaires. Et pourtant je me reconnais dans les propos de tous tes autres lecteurs. Combien de fois sur Instagram je me suis dit “oh j’aimerais trop porter ça !” ? Je ne compte plus.

    Alors oui tu es une vraie inspiration pour celles qui pensent qu’on peut être bien dans sa peau et bien vue sans forcément être sexy ! Je n’ai rien contre le fait d’être sexy, c’est très plaisant de savoir qu’on “plaît”, mais au final, on doit faire ce qui nous plaît à nous !

    Alors merci beaucoup à Fred d’avoir laissé Frankie s’exprimer ici.

    A l’avenir, à défaut de “tap tap” sur Instagram”, je te laisserai plus souvent de mots.

    PS : Mon rêve ? Que tu fasses une brocante avec toutes les fringues dont tu n’as plus envie ! 😛

    PS 2 : Belle et Heureuse année à Fred!

    • Frankie January 13, 2015 at 9:26 am

      Bonne annee ma belle et merci mille fois pour ces mots qui me touchent sincerement!!! Pour la brocante, elle devrait se faire a Paris en mars mais chut, c’est encore au stade de projet hihi! Si ca se fait, j’espere te rencontrer :)))

  8. Kola January 12, 2015 at 10:20 pm

    You go Frankie!!! (or Freddie :D)


  9. Fei January 12, 2015 at 10:57 pm

    FRANKIEEE!! Thank you for sharing your wonderful words of encouragement and also sharing your thoughts. You are a SEXY gal inside and out. Building that confidence is a work in progress, you obviously have the positive attitude to tackle it <3. I enjoy all your ASOS videos, all your outfits, your beautiful style!!! You are such an inspiration to me you don't even know girl! Your playful style is a reminder of how FUN fashion should be. Continue to do your thing and be yourself with or without our validation, because you are AWESOMEEEE! <3333333

    “A Woman in harmony with her spirit
    is like a river flowing.
    She goes where she will without pretense and arrives at her destination
    prepared to be herself
    and only herself ”
    -Maya Angelou

    • Frankie January 13, 2015 at 9:28 am

      Ameeeen to Maya Angelou!! And thank you for being such a super trooper! I’m so so flattered heheh thank you so much lovely, I hope I won’t let you down in 2015 LOL!

  10. Lady Saba January 23, 2016 at 2:16 am

    Merçi Frankie pour etre toi meme, et pour être une femme autentique et super funny and class. Ne change jamais pour personne. Ton courage nous encourage a toutes! Happy new life! XOXO

  11. Ediyefunk March 25, 2016 at 11:06 am

    Oh I did try to do the whole Sexy look thing. I would spend money buying shoes I couldn’t walk in and the Mr just stopped telling me what I already knew. So while I still like the occasional skirts and cute dresses, it’s all flat boots and sneakers with them!
    Best post I ever read!

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