In my industry, the term “creative” gets thrown around quite a lot, which used to struck this feeling of being a fraud on me. I remember once I was giving a talk at Shoreditch House and they had this huge poster of me advertising it in their lobby, with “creative powerhouse” written just underneath my name. I had to ask them if I could take it home, it looked too good, and it was their words, not mine. I have to pinch myself when I hear people think I’m creative because it’s an insecurity that has haunted the best part of my teenage years. I think many of us have that feeling of not being creative personalities, of being a bit bland in a sea of cool people constantly doing stuff. Creativity is only for cool people, I spent a huge chunk of my 20s feeling like the girl who’s never made it out of the nerd wagon, until I realised fairly recently that there’s actually no such thing.


The inspiration behind this post is the Pandora “DO” campaign, they asked me about what I’d like to DO more of and creating was the first thing that came to my mind. I mentioned on here before that I had soft launched a hair extensions business last year,, but pulled it back when I realised there was a huge demand for it, to make it an even better shopping experience but doing so while pregnant and then with a new-born can be quite challenging, but we launched back 10 days ago which proved me once again that there’s no such thing as a creativity free nerd wagon.


We’re all doers, makers, crafters, and too many of us sit on our talent, on our potential. I know, I was there for the best part of my life but now I know I am unique, there’s only one of me, and that’s creative on its own. I am valid and I have a purpose, most of it is to be myself, and to grow. I urge you to try this mantra if you can relate to this fraud feeling, it still takes me through these dark days when I doubt myself a lot. I know I’m a creative powerhouse now, but we all have it in us.  I’m very proud of Big Hair No Care, one of our key point is that we want to stay away from human hair because its trade is very unethical, and we want to ensure our suppliers treat their employees the fairest way possible and getting there is part of our growth plan.


Here again I’m hugely inspired by Pandora because what they want to DO more of, is to work to be the best they can be. They ensure that all of their employees in Thailand are well looked after. They have free access to PCs, library services and training facilities, and get benefits including free transport to and from work, subsidised lunches and maternity/ paternity benefits.


I’m shaking the fraud complex off this year, sod their boxes. I’m too big to fit any of them anyway, and as cheesy at is sounds, so are you. Hashtag sorry not sorry like the youngsters say 😉


Lots of love,

Freddie x

Credit photos: Nicole Hertel

Outfit details:

–  Top | Topshop (old)

– Linked love ring | Pandora

– Sparkling love knot ring | Pandora

– Radiant elegant ring | Pandora

– Sparkling love knot stud earrings | Pandora

– Sparkling love knot pendant | Pandora

– Rose necklace | Pandora



By Freddie

Paris-born, London-based All smiles sass bag, personal stylist, confidence consultant & Top UK fashion blogger. I help women claim their confidence and power back through workshops and videos. Frankie's not my name.

Comments (12)
  1. Olubunmi March 29, 2017 at 6:32 pm

    I totally dig this post and everything in it. The pictures are suler cool and the words are real as as I needed it. I currently feel so dumb and I want to be super creative sadly I feel the creativity in me but no outlet. I’m bored of where I work partly because I’m underpaid and I don’t get the time to learn as I used/want to.
    I guess I need to find me and do something!

    • Freddie April 28, 2017 at 1:19 pm

      And you need to make the time to explore!!! I know you’re probably busy, I had a friend who would always tell me Freddie stop sleeping on Saturday or Sunday morning, do what you like because the rest of the week your company owns your time, but at the weekend it’s all yours! Taught me a great lesson at the time and that definitely helped me going full time, but you need to put the time in! xx

  2. Naima March 29, 2017 at 7:13 pm

    Great post! I’ve been wondering: is your amazing fro extensions, or your own? My hair is super wack since my baby was born 7 months ago, and I’m trying to find something manageable, that looks like me (as opposed to the practical mama-cut sporting now).

  3. Marita March 29, 2017 at 11:29 pm

    What an awesome blog. It’s something I’ve been thinking about a lot too and recently decided to stop sitting on my talent! The timing of this piece couldn’t have been more apt. Thanks Freddie
    *imaginary fist pump*

  4. Liz March 30, 2017 at 7:08 am

    “The imposter syndrome” Sheryl Sandberg talks about it in her book ” Lean in ” she says a lot of women experience it however men never do, they always tend to think they’re qualified . Really interesting read and as women we like to play down our abilities but we need to accept it and ride with it confidently x

  5. Jess April 13, 2017 at 4:14 pm

    I am so in love with your style! Love this embroidered blush top teamed with dark blue pleated maxi skirt. The jewelry is amazing!
    xo, Jess |

  6. CJ April 25, 2017 at 8:34 pm

    Wonderful insights in this post. I find that I feel like a creative fraud most days because, as you say, I am sitting on my talent. It has been squished and trampled beneath me because taking risks is not something that comes easily to me. Even then, I wouldn’t know what risks to take. Next week, I turn 27, and I never imagined that in these few years before 30 I would not be doing what I love to do the most -write, draw and illustrate, and express myself to the fullest through art and music. Instead, I am confined to barely challenging busy work (at the day job!) that leaves me too exhausted and defeated to do what I’ve always loved once quitting time rolls around. I find myself looking for the cool, carefree woman who is doing what she can to be authentically herself. One of those women is you! Your drive and daily words of self-reflection, self-assesment, and life lessons inspire me to no end. It is hard to break away from what we know to find out who we were always truly destined to be. I feel like I just can’t these days, like it isn’t me yet. So, thank you for giving women like myself someone to look to for daily inspiration…you help me think to myself “well, maybe one day I can, too. ” P.S. I really can’t wait to order from Big Hair No Care! Thanks for the information on your business ethics!

    • Freddie April 28, 2017 at 1:12 pm

      Oh I can only imagine how difficult it must be to think about that first step! It looks so huge when really, it’s a first step, the rest comes gradually and doesn’t need to happen overnight but eh, everything happens so fast that we think this is how everything works! I know it’s hard to work while you have a full time job but think of the long term, I’m currently overwhelmed with so many things but I know that soon it’ll mean that I can be as flexible as I can and I’ll get to travel more with my family and really design the lifestyle we want so I hang in there with that! Find your carrot and work (at your pace) towards it 🙂 xx

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