Well hello there !

Long time no speak on the blog ! I’ve literally been all over the place, you know when you bite off more than you can chew? Story of my life! And when I feel like things are too much, I just freeze – does that happen to you too? Please share! As a result, I’ve been quiet on Instagram, on Youtube and on here! Everywhere!

When it comes to YouTube, it’s not that I completely gave up but a part of me was starting to think, this is not what people are after on YouTube. They want real everyday life vlogs and make-up tutorials, both I can’t deliver (one feels too cringe and rather unnecessary, and I don’t have the skills for the other one – I mean, have you seen the state of my eyebrows lately?? The photo is here to illustrate LOL! I recently fixed them, after months of a Tundra style set of brows, very sorry brows ). I want to do laid-back style videos, confidence kick and most of all interview other women about their characters and their confidence. But I must admit, it’s fucking daunting. It takes me ages, not to shoot or edit, but it takes me days to have the courage to stand in front of the camera. And it takes me another string of days before I can edit because the idea of going through my clips makes me sick to my stomach. Unleashed much? Baaaah I’m as leashed as a string of onions (Pardon my Frenchness ha!) when it comes to shooting videos, and I have a lot of admiration for those who post weekly videos. I’m not looking for a vote of confidence here, but do you guys enjoy these videos? Is it worth for me to keep on doing them?
And this says it all, doesn’t it? I’m totally aware that I come across as being very comfortable on camera, chucking jokes here and there, but filming is not natural for me at all. It’s cringe. So don’t look at people online thinking they all have their shit together, no one has. But I do get to fully be myself and I love it. I feel like on Instagram I’m just that smiley girl in cool outfits, but erm, I have shit to say. You know?

It’s so funny how things happen sometimes. I took part in the amazing #IRLpanel yesterday, hosted by boss babes Emma Gannon and Laura-Jane Williams, and a lovely woman walked up to me and asked me when I would publish more videos… Erm, never?
And she went “YOU HAVE TO FREDDIE”. She picked me up where I had let myself down. This is the beauty of women, and why I love working with them so much, the reason why we had such a blast last night, all plotting about “permission” and owning the fucking right to feel amazing and strong! If you missed it, bear with us, we’re coming back! And watch out for the next SHE Unleashed workshop!

And I guess, the other reason why I’ve been quiet is because my head is currently boiling with another business venture I’m obsessed with at the moment. And it’s all I can EAT, BREATHE, POO AND FART (just joking, I never poo, or fart for that matter). I’ve been harassing Tom and my friends with the makings of it, I have such a strong feeling about it, I can’t wait to reveal it to you! You know when something is eating you up inside??? But the good kind of munchies! And I guess this is how much SHE Unleashed works its magic on me: I am not only one person. I don’t need to be just a fashion blogger (and to be honest I’m trying to steer away from this label), I want SHE Unleashed to grow and become a community, I want to bring it into schools, bespoke events, companies, everywhere! I also want to be a businesswoman, an entrepreneur, I was doing my daily visualization (if I lost you there, it means that you definitely have to join the next workshop!) and it hit me! From the likes of Amanda Woodward (who remembers Melrose Place? Amanda was my person man!) to Oprah (they say aim for the stars right?) I’ve always been a massive sucker for a badass entrepreneur. Well I have her in me, I’ve just identified her (yes, identified! Get a ticket to the workshop honestly) and I’m bringing her out. You don’t need to be just one person, to fill just one role. You are such a broad canvas of distinctive women, they’re here to provide you with the rich and fulfilling life you deserve. Own it! What are they about? Dig deep!!! Who are these women who make you? What embodies them? For each one of them, what are their strengths? Weaknesses? The best thing about them? Ladies, it’s time to get INFORMATION!

On another note, I’ve just spent a week in NYC and I had never been to the US before! I was telling you about my friend Contessa (she married us!!), well she lives there. I was really starting to burn out, I had also just found out we were moving country (more on this later), I just needed to disappear for a while, and be around someone WHO GETS ME 100%. Do yourself a favour: surround yourself with people WHO GET YOU! Not 1%, not 10%, 100%! All my besties do, don’t settle for anything less than that. You are too much of a gem to go about life misunderstood. ANYWAY, I booked a flight at the very last minute (they were £300!!!) and crossed the Atlantic! This trip opened my eyes to… MY BLACKNESS! And I’ve come back much more proud of my skin, my hair, my roots, and I am much more uncensored. I’ll write about it in a dedicated post but you know, I’ve been saying for a while now that I wanted to exist beyond my gender and my race, the latter being justified by the fact that white people do, so why couldn’t I? Well, it’s a big chunk of bullshit. I’m no role model and will never try to be, but I’ve also come to realise how I can actually help few black girls/women out there and boy that’s what I’m about to do. I’m done apologizing for the beauty of my skin, I’m done catering for other people’s feelings (I’m not loud, you think I am because I’m black. Really I whisper, cut your crap) and I’m calling out people on their bullshit in 2016. But this will come in another post 🙂

Overall, I feel that I don’t speak ENOUGH. And I want to do more of it, so if you guys tell me you like this post, I will post these updates weekly or fortnightly. Taking you through the inner workings (makings?) of my new inner business woman, the blooming of my unapologetic blackness, the musings of my (on and off) unleashed self and more. So, you game?

Yeah because I try my best at Snapchat when it comes to updates, but it’s another load of crap (I don’t do candlelit pilates, I’m mostly seen in sweatpants on my food-stained red sofa, and I’m too shy to film myself, especially in public places.)

Please leave comments, let’s chat here or on Instagram!

Lots of love,

Freddie x

PHOTO CREDIT: Travis Chambers

By Freddie

Paris-born, London-based All smiles sass bag, personal stylist, confidence consultant & Top UK fashion blogger. I help women claim their confidence and power back through workshops and videos. Frankie's not my name.

Comments (19)
  1. lotanna February 19, 2016 at 9:02 pm

    Yeah, the freezing part happens. Whenever I feel overwhelmed I just switch off

  2. lotanna February 19, 2016 at 9:17 pm

    Don’t stop the amazing work you are doing. You will inspire so many. I am in the process of launching something similar in my country, Nigeria. It is needed. Have an awesome weekend and I look forward to reading more of your posts

  3. Den February 20, 2016 at 12:36 am

    You are a breath of fresh air on Youtube. Please don’t stop making videos. I find Youtube is a never ending beauty guru parade and I’m getting quite bored with it. I love the videos that you do and I was excited when I saw that you celebrated other women on your channel in a different light. I would be happy if that would continue. You truly inspire me. I wish I could come to your workshops but I’m currently in school and it’s kinda hard to fly from Jamaica to England for a workshop lol. Maybe one day I’ll be able to attend one of them. But I say all of this to say that I’m on this journey with you. Don’t give up.

  4. Rumbi February 20, 2016 at 11:39 am

    Freddie – your spirit is beautiful. This post moved me..thank you for allowing yourself to be vulnerable and open up…I resonated with a lot of things you said so. please continue being unapologetically you… I’m here for all of it. Xxxx

  5. Tanaka February 20, 2016 at 11:46 am

    You have pretty much described my life at the moment a hot ass mess lol. Please keep doing what you’re doing on youtube I love your videos they’re so helpful and a joy to watch plus your blog is bad ass! 🙂

  6. Jackie February 20, 2016 at 4:16 pm

    This is amazing, Freddie! I’m a huge fan of yours, and I can’t wait to read your future posts and learn about your new business idea! x

  7. Jamila M.Zawadi February 20, 2016 at 6:12 pm

    Dear Freddie.
    I’ve recently found your page/Instagram/youtube channel. I truly enjoy all of the experiences, particularly the youtube channel. I am from the U.S. hailing from the mid-west. I love hearing the voices of brown people from all over the world, also, it is so great to see the dynamic movement of your beautiful (natural) hair, and your wonderful, friendly personality. So keep up those youtube videos! I am currently in university getting my MBA- and networking and building confidence are so important to having a successful career. Often my confidence is a little low, and your videos are so inspiring- they remind me just to smile! Be proud of who I am, and what I have accomplished for myself.
    Thank you, and I will keep watching.

  8. T February 20, 2016 at 8:50 pm

    Love this and also love your vids! I agree that the lifestyle vlogging culture can be cringe/v unnecessary but your confidence kicks, and the interview series you were/are(?) doing were great! Keep on keeping on pretty please xxxxxx

  9. Chris February 21, 2016 at 7:46 am

    DONT STOP! love your videos! Maybe augment your message to something you’re more comfortable with, but keep the medium. you’re right – you are more than just outfits and that’s why the videos are so great. Keep going – your audience is wide and loves your unique perspective!

  10. Den February 21, 2016 at 4:41 pm

    You’ve been an inspiration to me as well as a breath of fresh air. I’ve gotten bored with seeing youtubers do the same type of videos all the time. Your stuff is different. I hope you decide to continue.

  11. Alana February 22, 2016 at 9:46 am

    I found your blog and you videos because I too found myself in predicament at the beginning of this year. Your videos are so inspiring.

  12. flakes February 23, 2016 at 12:24 pm

    don’t stop with the videos, I mean of course you should stop if you really want to, but I really loved watching them. If i’m being absolutely honest, I loved your videos when they don’t seem as rehearsed , I might be wrong of course (I’ve never made a video so what do I know) but I think those types of videos are easier to watch.

  13. Tayo February 23, 2016 at 1:39 pm

    Even though I do love this post, I say do whatever you feel is right regardless if your viewers/followers are game or not.

  14. Colleen February 29, 2016 at 8:59 am

    I do love your style, your video’s and the blogs. As an older black (46)woman who doesn’t always wants to wear heels as I am only 4ft 11 and to be fair I love being short. In my world I am tall!. I love you style it doesn’t look like you are trying to hard. It looks effortless There are hundreds of make up videos for black woman however you are not about that. You are about making women realise they don’t have to be the norm or conform.
    Be whoever you want to be. Be ture. Be happy
    I notice you said you were leaving blighty.. Oh no!!!

  15. Jo March 31, 2016 at 9:32 am

    I must be living in a rock because today I happened to stumble into your world, Freddie! Social media is such a minefield but you can only take a chance and see what works for you. In my humble opinion, I think instagram is working well for you and brings out your personality well. As for Youtube, from the little I’ve seen, I dig the interview videos. And your blog is just the diggity! You can write the hell out anything! P:S I don’t usually leave comments but I just had to commend the shit out of you! Keep reppin’ us girls!

  16. Moriam May 8, 2016 at 6:06 pm

    Hi Freddie,

    you are my inspiration. I first came across you on stylelikeU and I was instantly drawn to you. I feel like remind of myself or a self that struggling to get out. it would be a shame if you stopped; please don’t. You are a great example of honesty, love and freedom (I hope that makes sense because it did in my head). I could go on but I’m going to stop. :)) keep going, I feel like you have to keep going. And you are right we are not just one thing, we a facet of amazing

  17. Musoke September 20, 2016 at 2:32 pm

    Your writting is captivating af.

  18. Maria Teresa Lopez October 6, 2016 at 9:05 am

    Hi babe! my names Maria. I came to your blog after seeing you on this list “Fashion It girls 2016: 11 women we’re obsessed with right now” by Glamour mag. You are def. IT! girl. you’re badass!!! I’ve been stuck to the screen reading your posts for 10 min now! I have to get back to work now but ill be glued to your blog back on tonight. Congrats!!! you’re so refreshing and real.

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