In my industry, the term “creative” gets thrown around quite a lot, which used to struck this feeling of being a fraud on me. I remember once I was giving a talk at Shoreditch House and they had this huge poster of me advertising it in their lobby, with “creative powerhouse” written just underneath my name. I had to ask them if I could take it home, it looked too good, and it was their words, not mine. I have to pinch myself when I hear people think I’m creative because it’s an insecurity that has haunted the best part of my teenage years. I think many of us have that feeling of not being creative personalities, of being a bit bland in a sea of cool people constantly doing stuff. Creativity is only for cool people, I spent a huge chunk of my 20s feeling like the girl who’s never made it out of the nerd wagon, until I realised fairly recently that there’s actually no such thing.
If you were looking for yet another cool thing about pushing 30, I’ve got one for you. I’m a much more savvy shopper these days, almost disgusted with my old shopping ways when it was mostly about quantity rather than quality. A bright red sale label would almost never fail to drive me straight to the till, allowing the clutter to live on. Double tap if you can relate type eh!
But age not only made me crave for more space and order, it also taught my eye to seek quality and long lasting staple pieces. I genuinely take pride in having an embossed journal, and very good leather bags (this I got from my mama!), these quality accessories that make me feel like I’m an adult who’s got their stuff together. Well, Shinola embodies all the above as a brand, they’re perfect for good staples you can rely on over time, so I was excited when they asked me to style some of their latest pieces for a Mother’s Day’s lookbook.
And since we’re talking Mother’s Day, I wanted to shoot indoors, which is where I spend most of my time, having joined motherhood exactly 4 months ago as I’m writing this.
Whilst Fashion Week is supposed to gear us up for Autumn Winter, for me it’s always a reminder that spring is round the corner. If you thought you were pushing it with your heeled sandals over the party season, now they’re officially fair game. Dust off your crop tops and grab the first floral number you find: we’re back on!