So I had the privilege of travelling to Berlin last month for a sneak peak at the first Bread&Butter by Zalando celebration due to kick off 2nd- 4th September 2016.
Previously known as an exclusive Brand to Brand trade convention, B&&B is opening its doors to the public for the first time this year. Having been taken over by e-retailer, Zalando, the well-known independent B2B fair is embracing a ‘trend for everyone’ vibe in its 2016 revamp.
But their innovative open-door policy isn’t even the best part. B&&B also hails a band of some twenty-five major international brands including Adidas, Topshop and Tommy Hilfiger.
Say goodbye to private catwalks and collections and say hello to instantly-shoppable, interactive creations. “What could be better?”, you ask. Well this year Zalando brings you a fistful of fresh-tech feels including multi-sensory fashion storytelling, talks and workshops, augmented reality experiences, as well as personalised products and special collectibles!
If that launch party I attended was anything to go by, September is set to be a blast!